Sr. Product Experience Designer
I’m a passionate design strategist with over 15 years experience, creating transformative product experiences from startups to IPOs. I design with a holistic approach; whether working on a single feature or designing a complete suite of products, my goal is to lead with deep empathy—ensuring that every interaction and customer touchpoint reflects the brand, and supports a seamless end-to-end experience.
Portfolio
Some highlighted works below...
UX Design—is Human Centered
The Human Centered Design Process puts customers at the core of the experience. We design products and features with obvious business requirements, but lead with deep customer empathy, creating experiences that meet human need, goals and delight!
- Human Centered Design process
- Design Principles
- Scoping & Research
- Wireframing, Prototyping & Test
- UX/UI Design and Asset Creation
CX Design—is Holistic
Customer Experience encompasses EVERY touchpoint a person has with a product or service—whether it's critical software, dinner at a restaurant, or a vacation—CX promotes brand vision and values, product (UX) objectives; CX is the core of product experience, from the first email to scaling customer engagement.
- Journey Mapping
- Touchpoint Analysis
- Voice of the Customer (Voc)
- CX Metrics
BX Design—is a Promise
It's not just a logo or catchphrase, or playbook. Your brand IS the customer experience; your marketing communications, onboarding and UX must be aligned to brand, and supported across the product experience.
- Brand Vision
- Brand Design & Playbook
- Comms & Advertising
Skill Set
UX Design
- Usability Testing
- Human Centered Design
- Wireframing & Prototyping
UI Design
- Design Systems
- Accessibility
- UI & Interaction
CX Design
- CX Metrics and VoC
- Journey Mapping
- Org Alignment & KPIs
Branding
- Brand Vision
- Brand Design
- Playbooks
Frontend Development
- HTML/CSS
- Responsive & Mobile Design
- Web3