With over 18 years experience from startups to IPO—I've launched multiple B2B and B2C SaaS apps. Let's connect and chat about your product vision!
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The Human Centered Design Process puts customers at the core of the experience. We design products and features with obvious business requirements, but lead with deep customer empathy, creating experiences that meet human need, goals and delight!
Customer Experience encompasses EVERY touchpoint a person has with a product or service—whether it's critical software, dinner at a restaurant, or a vacation—CX promotes brand vision and values, product (UX) objectives; CX is the core of product experience, from the first email to scaling customer engagement.
It's not just a logo or catchphrase, or playbook. Your brand IS the customer experience; your marketing communications, onboarding and UX must be aligned to brand, and supported across the product experience.